Picking the best cloud backup solution for an MSP has less to do with feature counts and more to do with how the service will operate across different client environments. Multi-tenant management, white-labeling and freedom of data ownership may matter as much as backup coverage itself. Some clients need straightforward cloud backup with minimal day-to-day administration; others have strict uptime requirements that call for a full business continuity and disaster recovery (BCDR) platform rather than conventional cloud backup alone.
The differences that matter usually appear after deployment, when storage bills start growing, a server needs to be recovered or another client is added to the console. Those are the practical considerations we use to compare the products in this guide.
How We Selected These Tools
Vendors were selected based on their ability to meet core requirements across several criteria: management model, storage model, recovery approach, ransomware resilience, workload coverage, and pricing structure.
Feature and architecture claims were checked against official vendor documentation and product pages.
Strengths and drawbacks were also weighed against real user feedback on G2, Capterra, and TrustRadius, covering setup complexity, restore performance, support responsiveness, and reliability.
This roundup reflects publicly available information at the time of writing. Product features, pricing, and limitations change – confirm current details with the vendor before making a final decision.
How to Choose the Best Cloud Backup Solution
Management Model
MSPs need a multi-tenant console, policy-based deployment, role-based access and reporting that makes failed or missed jobs easy to spot across clients. Integration with existing RMM and PSA platforms reduces the number of tools a technician has to check. Management overhead should shrink relative to endpoint and client count as you scale, not grow with it.
Storage Model
Some platforms bundle storage into the subscription; others use bring-your-own-cloud (BYOC), letting you pick AWS, Azure, Wasabi, or Backblaze B2 directly. Bundled storage is simpler to buy and manage. BYOC asks more upfront but gives you control over cost, region, and retention as data grows.
Recovery Approach
File-level recovery handles a deleted file; image-based and bare-metal recovery rebuild a whole failed machine; virtualization brings a workload back online as a running VM instead of waiting on a restore. Which one you need depends on your recovery time and recovery point objectives (RPO and RTO) – a tool that restores a file in seconds can still take hours to rebuild a server.
Compliance
Regulatory burdens like HIPAA or GDPR fall on the MSP to enforce. The platform must support strict data residency controls to pin data to specific geographic regions, alongside end-to-end encryption, immutable audit logs, and automated, audit-ready reporting.
Ransomware Resilience
Encryption stops unauthorized access; it doesn't stop an attacker with valid credentials from deleting the backup outright. That takes immutable storage, Object Lock, isolated copies, and access controls that separate production accounts from backup administration.
Workload Coverage
Coverage should match what you actually run – Windows/macOS/Linux endpoints, physical servers, VMware/Hyper-V/Proxmox, databases, and SaaS like Microsoft 365 or Google Workspace. Broad coverage only counts if the recovery method for each workload is one you'd actually use.
Pricing
Pricing runs on endpoints, users, workloads, or storage consumed, usually some mix. Model the cost after year one, not the sign-up price – egress, API calls, minimum commitments, and overages are where the real number lives.
Cloud Backup Solutions Comparison
| Solution | Best For | Storage Model | Recovery & Resilience | M365/Google Workspace Coverage | Pricing |
|---|---|---|---|---|---|
| MSP360 Managed Backup | MSPs managing mixed client environments | BYOC, managed cloud, local or hybrid | File, image, bare-metal and VM recovery; Restore Verification and Object Lock on compatible storage | Yes | Software licensing plus chosen storage |
| Comet Backup | Control over the console and storage | Third-party cloud, on-premises or Comet Storage | File, image, bare-metal and VM recovery; Object Lock through compatible storage | M365 only | Console and workload fees plus storage |
| Acronis Cyber Protect Cloud | Backup combined with cybersecurity | Acronis, partner, local or public cloud, depending on configuration | File, image and DR options; immutability and integrated security | Yes | Usage-based with optional protection packs |
| Cove Data Protection | Low-maintenance, cloud-first backup | N-able cloud with storage included; optional local copy | File, bare-metal, virtual and cloud recovery; immutable copies and automated testing | M365 only | Subscription with bundled storage |
| Datto SIRIS | Turnkey, appliance-backed BCDR | Datto appliance or supported hardware plus Datto Cloud | Local and cloud virtualization; verified, immutable backups | Yes | Custom flat-fee service pricing |
| Axcient x360Recover | Flexible appliance or cloud BCDR | Appliance, Axcient cloud, private cloud or public cloud | Local and cloud virtualization; AirGap and AutoVerify | Yes | Per endpoint or service with pooled storage |
| IDrive 360 | Affordable endpoint and server backup | IDrive cloud with local options for supported workloads | File-level recovery and physical data retrieval; immutable snapshots | Yes | Device plans with bundled capacity |
| NinjaOne Backup | Teams already using NinjaOne | NinjaOne cloud, local or hybrid | File, image and bare-metal recovery; immutable cloud copies | Yes | Custom device or platform pricing |
Cloud Backup Solutions in Detail
MSP360 Backup Managed Backup
MSP360 Managed Backup is the storage-agnostic pick in this roundup – third-party cloud, local, hybrid, or an MSP360-managed tier, whichever fits the client. Management runs through a web console, not a local agent – policies apply in bulk across groups of endpoints, with MSP360 RMM and PSA integrations built into the same platform. Coverage spans Windows, macOS, and Linux desktops, Windows Server, SQL Server, VMware, Hyper-V, and Proxmox, plus Microsoft 365 and Google Workspace. Recovery covers individual files, full images, bare-metal, and VM restores, including directly to Amazon EC2 or Azure. Object Lock keeps backups immutable for a set period on compatible storage, and Restore Verification confirms a backup will actually restore rather than just confirming the job completed. Licensing is per endpoint (per host for the VM edition), with storage billed separately.
The trade-off is more to configure upfront. BYOC means managing a separate storage account and its own security setup – one more thing alongside MSP360 itself. Teams that want a single bill with nothing extra to set up can use MSP360's own managed storage on AWS or Wasabi instead, with usage billed on the same invoice as the license. An Instant Restore feature is also on the way, letting a VM boot straight from backup storage, but it's currently in beta and limited to Hyper-V and Proxmox.
Best for: MSPs that need centralized management across mixed physical and virtual environments, and want storage decisions kept separate from the backup platform itself.
Comet Backup
Comet gives technically capable providers control of the entire backup stack. The management console can run on your own infrastructure via Docker or Kubernetes, or Comet can host it instead. Storage is equally open – point backups at AWS, Azure, or Wasabi, or keep them on local hardware. MySQL/MariaDB and MongoDB backup run alongside standard file and image jobs, billed monthly with no long-term contract.
Self-hosting shifts real responsibility onto the MSP – availability, upgrades, security, and troubleshooting all become your job instead of a vendor's. Comet's SaaS coverage stops at Microsoft 365; Google Workspace isn't included yet. Comet’s simulated restore downloads and reassembles the backup data rather than booting the recovered system or checking its applications. For business-critical workloads, MSPs may want to supplement it with fuller recovery testing.
Best for: MSPs and resellers with the technical resources to manage that level of infrastructure control themselves.
Acronis Cyber Protect Cloud
Acronis Cyber Protect Cloud bundles backup with a broader cybersecurity stack – anti-malware, EDR, and endpoint management – in one agent and console. If ransomware starts encrypting files, AI-based behavioral detection can catch it mid-attack, halt the process, and automatically roll back the files it already touched. Protection packs keep pricing modular, so a client who needs EDR pays for it and one who doesn't isn't covering the cost. That same coverage extends to physical, virtual, cloud, and SaaS workloads, including Microsoft 365 and Google Workspace. RMM and PSA integrations are available through Acronis's own marketplace, alongside the built-in agent.
The breadth adds real setup and training overhead – more to configure initially, and more for a technician to learn, even before deciding which protection packs to enable. Some G2 reviewers report difficulty configuring access controls and permissions, along with delays in support responses to urgent weekend issues.
Best for: MSPs replacing a separate antivirus or EDR product who'd rather not run a second agent for it.
Cove Data Protection
Cove is N-able's backup platform for servers, workstations, and Microsoft 365. There's no appliance to install – backups go straight to N-able's cloud, with an optional local copy for faster restores. As an N-able product, Cove integrates natively with N-able's own RMM and PSA tools, though that native fit is strongest for MSPs already standardized on N-able. Ease of use is prominent in Cove's reviews, with setup typically running under an hour and day-to-day management staying low-effort afterward. TrueDelta architecture produces smaller incremental backups, shortening backup windows and allowing more retained restore points. Recovery ranges from individual files to bare-metal and virtual restores, with automated recovery testing and standby images available for VMware, Hyper-V, and Azure workloads that need faster recovery.
There's no bring-your-own-storage option – Cove's cloud is the only destination, and storage costs are folded into the subscription rather than billed separately. Large recoveries can run slow, and bandwidth is often the bottleneck. Reviewers also flag rising storage-tier costs and periodic price increases. Google Workspace backup isn't available yet – N-able lists it as limited tech preview, covering Gmail and Personal Drive so far.
Best for: MSPs that want backup running quickly and staying out of the way afterward, and don't need to pick their own storage provider to get there.
Datto SIRIS
Datto SIRIS operates as a turnkey BCDR platform, not a conventional cloud backup service: software, local recovery infrastructure, and the Datto Cloud work together to virtualize a protected system – on-site or in the cloud – during an outage. Two protections run by default. Screenshot Verification boots each recovery point to confirm it actually works, rather than treating a completed backup job as sufficient. Datto RMM and Autotask PSA integrate natively, since all three are part of the Kaseya portfolio. Ransomware Detection separately scans for suspicious file-change patterns, catching likely infections before you'd ever restore from one. Hardware, cloud retention, recovery testing, and disaster-recovery functions all come through one vendor, managed through a multi-tenant partner portal.
Backups replicate exclusively to the Datto Cloud – third-party storage, including your own S3 buckets, isn't supported. Several reviewers who've used Datto since before the Kaseya acquisition report a decline in support responsiveness. SIRIS is likely overkill for small workloads that only need file-level recovery – you're paying for BCDR capabilities a client may never use.
Best for: MSPs protecting business-critical systems with strict downtime requirements and a preference for a fully integrated BCDR service.
Axcient x360Recover
Axcient x360Recover covers the same BCDR ground as Datto with more choice in how it's deployed – direct-to-cloud, an Axcient appliance, a self-hosted vault, or a hybrid design, matching architecture and cost to each client instead of one hardware footprint for everyone. Chain-Free backup avoids the reseeding and chain-corruption risk of a traditional incremental backup. AirGap protects against accidental or malicious deletion by holding a delay between a deletion request and the deletion itself, and AutoVerify regularly virtualizes recovery points to confirm they'll actually work. Axcient integrates with major RMM and PSA platforms, though not as a single-vendor stack.
Choosing between appliance, self-hosted vault, and direct-to-cloud means deciding upfront which model fits each client, and training technicians on all of them. Hyper-V is less straightforward. One agent on the host can technically capture all the guest VHD/VHDX files, but Axcient does not recommend that setup. In practice, each VM needs its own agent to get the full verification and recovery options.
Best for: MSPs that need verified, virtualization-based recovery for business-critical systems and want to pick the deployment model per client instead of committing to one architecture for everyone.
IDrive 360
iDrive 360 takes a lighter approach to MSP backup, with multi-client management and white-labeling added later as a lighter layer on top. It backs up Windows, macOS, and Linux computers, databases, system state, and Hyper-V/VMware environments, with Microsoft 365 and Google Workspace available as add-ons. Pricing runs among the lowest per terabyte on this list. Deployment pushes through Group Policy, Microsoft Intune, Jamf Pro, or NinjaOne rather than requiring every machine to be handled individually, with one console managing everything afterward. Daily backups run as immutable snapshots, and for very large datasets, iDrive 360 Express ships physical media instead of relying on internet transfer speed.
There's no BYOC option – storage stays on iDrive's own infrastructure, with no negotiating pricing or moving to a different provider as data grows. Its multi-tenant tools are also lighter than those of more elaborate MSP platforms and may become limiting as client count and operational complexity increase. Renewal pricing typically jumps after first-year promotional rates, while the interface is a commonly noted complaint on G2.
Best for: Smaller MSPs that want broad workload coverage and bundled capacity without the complexity of a more elaborate MSP platform.
NinjaOne Backup
MSPs already running NinjaOne's device management, patching, and remote support get backup in the same console, instead of another dashboard to check. Coverage includes full device image backup, with granular and bare-metal recovery, and SaaS protection for Microsoft 365, Google Workspace, and Entra ID. Data can be stored in NinjaOne's cloud, on local hardware, or in a hybrid setup, and cloud copies are immutable and replicated across data centers.
NinjaOne Backup isn't sold as a standalone product – it's only available as an add-on to the RMM platform. Storage stays within NinjaOne's own infrastructure, including for SaaS data even when local-only storage is used for endpoints, which means less provider choice than a BYOC model.
Best for: MSPs standardized on NinjaOne for endpoint management.
Best Cloud Backup Solutions FAQ
What Should MSPs Look for in a Cloud Backup Solution?
Multi-tenant management, centralized reporting, and role-based access matter more than individual endpoint features – these are what actually break down once you're managing dozens of clients instead of one. Predictable pricing and white-labelling matter too, especially when backup is resold as a managed service.
What Is the Difference Between BYOC and Bundled Backup Storage?
With BYOC, you connect the backup software to your own cloud storage account and pay that provider directly – more control over location, retention and cost, at the price of extra configuration. Bundled storage folds everything into one service instead. Proprietary storage can quietly add costs and restrictions as that bundled relationship goes on.
Is Cloud Backup Enough to Protect a Business Against Ransomware?
Not by itself. An attacker who reaches a live backup can delete or encrypt it right alongside production data. Keep at least one offline or immutable copy, separate backup credentials from production accounts, and test recovery on a schedule. Object Lock and the 3-2-1-1-0 rule between them cover the immutability and the verification.
What Is the Difference Between Cloud Backup and BCDR?
Cloud backup gives you an off-site copy to restore from after data loss. BCDR goes further, adding local virtualization, cloud failover and orchestrated recovery to keep systems running through a bigger outage – it costs more, but it buys a much shorter recovery time.
Do MSPs Need File-Level or Image-Based Backup?
Often both. File-level backup handles the everyday case – a deleted document, a corrupted folder. Image-based backup captures the whole machine so you can rebuild it from scratch after a hardware failure. File-level vs. image-level backup breaks down where each one actually fits.
How Much Does Cloud Backup Cost for MSPs?
Costs run on some mix of protected devices, users, workloads and storage consumed. Factor in recovery fees, storage overages, appliances, optional disaster-recovery add-ons and minimum commitments before comparing sticker prices. MSP360's pricing calculator can model these against your actual device and data counts, and very small operations can look at free backup software instead – though free tools rarely include the management features MSPs need.
How Often Should MSPs Test Client Backups?
Test as often as the risk demands. Critical systems justify automated checks after every image backup plus full recovery drills a few times a year; less critical ones can go longer between tests. The one thing that never changes: a successful backup job doesn't mean a successful restore. A documented backup testing process should confirm data integrity, bootability and recovery time – not just that the job finished.
Final Thoughts on the Best Cloud Backup Solutions for MSPs
None of these products is best at everything, largely because they are not trying to solve the same problem. MSP360 and Comet give you more say over storage. Acronis folds security into the package. Datto and Axcient make sense when faster recovery justifies the extra cost and complexity. Cove keeps infrastructure and administration to a minimum, NinjaOne fits MSPs already using its platform, and IDrive 360 keeps the entry cost down.
The best cloud backup solution for your MSP is the one whose compromises – around storage, recovery, management and cost – make sense for the way you actually work.
