Customer referrals are a powerful way for managed service providers (MSPs) to bring in new business. In fact, a potential customer is four times more likely to make a purchase when referred by a friend or colleague.
MSP Sales and Marketing: Frequently Asked Questions
Building a successful MSP business isn’t all about investing in IT infrastructure and streamlining service delivery. That’s just one part of the whole shebang.
You see, to even secure clients in the first place, you’ll need a solid sales and marketing framework. Continue reading
Do You Need to Make Your SLA a KPI?
Achieving operational efficiency in your MSP help desk is unlikely without the appropriate set of key performance indicators. And while KPIs are typically concerned with your team, there is another set of indicators showing your customers how good you are at providing services. These indicators are described in your service level agreement. And here comes the question: Should your KPIs and your SLAs be the same set? Continue reading
The Importance of Immutability in Your Ransomware Protection Strategy
Ransomware attacks have plagued organizations of all sizes in the past few years, and most business owners around the world are looking to not only prevent an attack but also minimize the impact a successful attack will have on their organization. Continue reading
Maximize Your QBR Meetings
Oftentimes, managed service providers (MSPs) may view quarterly business reviews (QBRs) as a formality. The reality is that these meetings are a necessary and valuable opportunity for you to check in with customers. They play an important role in your customer service level and customer retention. The QBR is a chance to check your customer’s pulse and an opportunity to demonstrate value, especially as an MSP. Continue reading
How to Stay on Top of Contract Renewals
Cash flow is an issue for many managed service providers (MSPs) as the economy struggles to recover from the effects of COVID-19. The need to maintain cash is more important than ever—and right now, renewals are low-hanging fruit for your business. Keeping up with renewals also promotes engagement with your clients, which can also create more business. Continue reading
9 Worst Cybersecurity Practices
At least once in your life, you've been cyberpwned. Also, chances are that you know exactly what triggered the successful attack. Continue reading
Guide to MSP Contracts
The most valuable part of your MSP may not be apparent at first glance. Clients may sign up with your firm based on your staff’s technical capabilities and the tools that allow them to deliver quality service. But those are usually not the things investors and finance staff scrutinize the most when they are considering a purchase or proposal. Continue reading
Prepare Your Clients and Yourself for Power Outages
With severe weather conditions causing power outages with increased frequency, it makes sense for businesses to take proactive steps to protect their operations. MSPs have an important role to play in this process, since businesses commonly look to their MSPs to help them survive a power outage. Continue reading
Protecting Backups From Ransomware: What MSPs Can Do
It would have been hard to miss the rapid rise in ransomware attacks hitting businesses of every size. Over the past year, attacks have crippled hospitals, schools, government organizations and more. What’s more, high-profile attacks have hit major national infrastructure or supply chain organizations like the Colonial Pipeline, Kaseya, meatpacking company JBS and more. Continue reading
3 Ways to Simplify Patch Management for MSPs
When a customer turns care of their environment over to a trusted partner like a managed services provider (MSP), they’re looking for them to take care of some of the most critical elements of their environment, such as patching. Continue reading
Patch Management Documentation Program That Will Enhance Your SLA
Patch management might seem like an unnecessary process, until the very first patch deployment goes wrong. When your production environment is affected, the downtime is critical for the whole company. And it becomes even more critical if your MSP clients are affected and your SLA obligations and your reputation are at stake. Continue reading