Networking isn't always effective, but when it is, MSPs benefit in the long run. They typically end up generating more business, finding new opportunities and educating themselves on emerging industry trends, which benefits not only them but their customers.
To help MSPs grow in their respective vertical and geographic markets, channel vendors, associations and publications offer a variety of networking opportunities throughout the year, but just attending conferences isn’t enough.
MSPs must participate and be willing to push their boundaries.
Why channel conferences are one of the best places to network
While many people, in general, don’t enjoy networking, it’s typically necessary for business owners looking to grow their businesses and expand their knowledge on the industries they work in day in and day out.
With so many ways to network nowadays, we oftentimes forget about one of the oldest ways to connect with other human beings — in person.
We’ve grown so accustomed to communicating with one another behind our devices. We now typically find ourselves choosing the path of least resistance whenever it comes to networking with our peers. It’s laziness at its finest. (There’s no doubt about it.) To change this behavior and improve the likelihood of fostering new relationships, we must first put ourselves in situations where we’re forced to interact with total strangers. What better way to do that than attend channel conferences?
When attending channel conferences, you put yourself in uncomfortable situations, but you learn to adapt. There are networking receptions, dinners and most importantly, educational sessions.
Educational sessions at channel conferences are paramount to your success
MSP owners often find themselves heads down in their businesses. They become so consumed with managing daily operations they forget to reassess how they’re going to tackle the challenges in their industry. When this happens, these MSPs remain stagnant, and eventually, they end up failing.
Continuing education is how you stay ahead as an MSP. As you know, the tech space is constantly evolving. If you’re not up to date on emerging issues, you’re doing a disservice to your customers. Remember: They hired you to protect their businesses in an increasingly complex threat landscape. You should do everything in your power to find the time to educate yourself on how you can better serve not only them but their customers. It’s up to you to deliver results effectively.
Industry conferences typically offer attendees days packed with educational sessions on emerging topics impacting the future of MSPs. While networking is one of the main reasons why people attend conferences, don’t forget to take advantage of the sessions made available to you.
Our industry’s events provide plenty of opportunities for you to evolve as a business owner.
List of channel events to consider if you want to get ahead of your competitors
While there are plenty of channel events to consider for next year, there’s a shortlist of conferences you must attend if you want to stay ahead of your competitors.
These events include the following:
- ASCII’s SMB IT Success Summit ‘20
- IT Sales and Marketing Boot Camp
- IT Nation Explore 2020
- IT Nation Connect 2020
- Channel Pro SMB Forum 2020
- MSP World 2020
- DattoCon 2020
- CompTIA ChannelCon 2020
- Spiceworld 2020
- GlueX 2020
- SMB Techfest
You’re not simply exchanging ideas when networking. You’re building for the future. The relationships you develop when networking can help you with taking your business to the next level. If you’re not networking, you’re not actively searching for business opportunities — putting not only the health of your business at risk but your livelihood.