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MSP Voice Episode 64 “Marketing with your Peers” with Esther Deutsch

MSP Voice Episode 64 “Marketing with your Peers” with Esther Deutsch

This week I am joined by Esther Deutsch from RCS Professional Services in New York City. Esther is the Operations Manager at RCS and she gives some great insights into her role and also about a peer group she’s forming aimed at MSP marketing professionals (more information on that down below).

Started in 1999 by Jeffrey Tebele, RCS Professional Services traces their roots back to Rockwell Computer and Software, a chain of electronics stores in NYC in the ’80s. By focusing on services Jeffrey has built RCS Professional Services into a multi-state provider of IT services and support. When I asked what vertical markets RCS servers, Esther said that it’s the wish to serve all companies who a Phish Phans (Jeffrey is a huge Phish Phan).

Guest: Esther Deutsch

Company: RCS Professional Services

All episodes can be found on MSP Voice website,  YouTube (video) as well as popular podcast channels such as iTunesSoundCloud, and Anchor. You can also subscribe to new episodes via RSS Feed.

More information on the MSP Marketing peer group

The MSP Marketing peer-group is for Marketing Managers of MSPs who are actively investing in, dedicating manpower, resources and spend for marketing initiatives including cold calling, SEO, Google ad words, events, seminars, email, direct mail, etc. and have been doing so for at least 2+ years. The companies must be engaged in strictly B2B and non-transactional, lead generation marketing. Please note that we take turns meeting in each other’s cities on a quarterly basis, so there is some travel involved.

Current Participants:

1. Smart Dolphins: Victoria, British Columbia

2. Fully Managed: Canada

3. IT Weapons: Brampton, Ontario

4. Call Andy: Wayland, Mass

5. CWPS: Washington, DC

6. Avertium: Phoenix, Arizona

7. Provinet: Lincoln, Nebraska

8. The Purple Guys: Kansas City, KS

9. Work Smart IT: North Carolina

Watch on YouTube

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