{"id":55423,"date":"2023-02-28T17:50:54","date_gmt":"2023-02-28T13:50:54","guid":{"rendered":"https:\/\/www.msp360.com\/resources\/?p=55423"},"modified":"2025-11-21T15:11:46","modified_gmt":"2025-11-21T11:11:46","slug":"using-backup-to-elevate-a-cybersecurity-offering-to-a-cyber-resilience-offering","status":"publish","type":"post","link":"https:\/\/www.msp360.com\/resources\/blog\/using-backup-to-elevate-a-cybersecurity-offering-to-a-cyber-resilience-offering\/","title":{"rendered":"Backup for a Cyber Resilience Offering"},"content":{"rendered":"

Those MSPs offering customers solely cybersecurity services to give protection from cyberattack are missing out on an opportunity to strengthen two of their offerings, while improving their customers\u2019 operational availability.<\/p>\n

If you\u2019re like most MSPs today, you either already have or are in the process of growing your cybersecurity practice. It\u2019s a necessary step to remain competitive in today\u2019s market. Some MSPs have chosen to make it an add-on to their RMM services, while others have made a more serious investment of time and money into building out a separate cybersecurity offering.<\/p>\n

Regardless of how it\u2019s delivered, a cybersecurity offering is preventative<\/em> and responsive<\/em> in nature \u2013 that is, it\u2019s designed first to stop attacks from happening, and then provide you with enough detail and insight to remediate the problem. In total, a cybersecurity offering is purely about dealing with an attack both before and after it happens.<\/p>\n

But what your customers need is a degree of certainty that, when an attack happens (and they\u2019re going to happen, as SMBs are 3.5 times more likely to experience social engineering attacks<\/a>, which equates to an average of 17 attacks experienced annually!), they know that not only can you help them stop the attack and eradicate the threat, but that you can also get their business back into a productive state quickly<\/em>.<\/p>\n

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This is cyber resilience<\/em> \u2013 the ability to prepare for, work through and, ultimately, recover from an eventual cyberattack. Part of cyber resilience is accomplished using the very same solutions you have in place with your cybersecurity offering. But the intent is different \u2013 the end goal isn\u2019t preventative and responsive in nature; on the contrary, the end goal of cyber resilience goes beyond the attack and focuses on the ability of the business to bounce back in the face of an attack.<\/p>\n

The Role of Backups in Cyber Resilience<\/h2>\n

Most, if not all, MSPs offer backups today. The opportunity exists to augment your cybersecurity offering by leveraging backups as the means to recover operations. One important caveat here: if your backup offering fits more into the \u201cbackup and restore\u201d category and not the \u201cdisaster recovery\u201d category, cyber resilience is going to require that you elevate your offering. Cyber resilience requires that a DR plan be in place \u2013 complete with recovery time objectives (RTO)<\/a> and recovery point objectives (RPO)<\/a> for all critical workloads and data sets \u2013 that you have tested and are ready to put into action the moment a cyberattack occurs.<\/p>\n

Further reading<\/span> Securing Your Digital Data: Achieving Cyberstorage Today<\/a><\/p>\n

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So, backups have a place but, to get to cyber resilience, it\u2019s absolutely essential that you shift the focus from the presence of backups to the ability to recover, augmenting cybersecurity response plans to include the recovery process, so that your customer knows that, should a cyberattack occur, you are able to get them back up and running. This means evaluating your backups from a \u201chow quickly can I recover?\u201d perspective and determining whether you need to modify how you back up (e.g., VM vs. file or application level), when you back up (based on RTOs and RPOs), where backups should be stored (on-prem vs. the cloud), and where you plan on recovering (on-prem or to a virtual recovery environment in the cloud).<\/p>\n

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Further reading<\/span> Local, Cloud and Hybrid Network: Which One Should You Opt to?<\/a><\/p>\n

Getting from Cybersecurity to Cyber Resilience<\/h2>\n

The good news is that you have the core services already in place to shift from cybersecurity to cyber resilience. Much of the work is going to be in shifting from a backup\/restore to a disaster recovery mindset \u2013 all in the context of a cyberattack.<\/p>\n

The benefit to you is an ability to sell the combined offering to those customers who have either service, as both sets of customers have demonstrated that they value the final result \u2013 be it responding to a cyberattack or being able to recover. You\u2019re just offering them each a better version of your service by combining the two.<\/p>\n

By offering cyber resilience, you win by increasing service revenue and making yourself \u201cstickier\u201d with your customers, and the customer wins by having confidence that they will be able to bounce back from a cyberattack<\/p>\n

Further reading<\/span> Cyberstorage and Immutable Data: A Match Made in Heaven<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Those MSPs offering customers solely cybersecurity services to give protection from cyberattack are missing out on an opportunity to strengthen two of their offerings, while improving their customers\u2019 operational availability.<\/p>\n","protected":false},"author":85,"featured_media":55424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[877,884],"tags":[],"class_list":["post-55423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-articles","category-msp-business-articles"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/55423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/comments?post=55423"}],"version-history":[{"count":10,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/55423\/revisions"}],"predecessor-version":[{"id":61440,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/55423\/revisions\/61440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media\/55424"}],"wp:attachment":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media?parent=55423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/categories?post=55423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/tags?post=55423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}