{"id":51276,"date":"2021-06-09T10:32:17","date_gmt":"2021-06-09T06:32:17","guid":{"rendered":"https:\/\/www.msp360.com\/resources\/?p=51276"},"modified":"2024-01-08T17:48:24","modified_gmt":"2024-01-08T13:48:24","slug":"cloud-first-bundling-is-key-in-2022","status":"publish","type":"post","link":"https:\/\/www.msp360.com\/resources\/blog\/cloud-first-bundling-is-key-in-2022\/","title":{"rendered":"Offering a Cloud-First Bundle Is Key in 2024"},"content":{"rendered":"

Bundling services isn\u2019t a new concept in the IT channel. MSPs have been deploying this pricing strategy successfully for years. But cloud-first bundles, on the other hand, are still relatively new, and many MSPs are struggling with how to offer them. If MSPs want to get ahead in 2024, they must gain a better understanding of what cloud-first bundles<\/a> mean for them and their customers.<\/p>\n

Price bundling is an attractive marketing strategy to MSPs for a number of reasons. For instance, while customers want to know what they\u2019re paying for, they don\u2019t need to know the finer details of the services you\u2019re providing; after all, your customers aren\u2019t technical experts (which is why they hired you in the first place). By bundling a range of services instead of offering an \u00e0 la carte menu, MSPs streamline the buying decision process for their customers as well as their prospects by cutting out confusion and simplifying pricing. But many bundles today aren\u2019t focused entirely on the cloud, and that\u2019s problematic for MSPs.<\/p>\n

Due to the COVID-19 pandemic and other factors, more businesses are moving to the cloud than ever before. MSPs must be ready to capture and educate those customers on why building a business in the cloud is part of what\u2019s being called \u201cthe new normal.\u201d<\/p>\n

But before creating a cloud-first bundle, there are a few things MSPs should consider.<\/p>\n

Educate Yourself on the Cloud-Based Solutions You\u2019re Bundling from a Business Standpoint<\/h2>\n

Using cloud-based solutions from a technical standpoint is different from understanding how they interact with each other from a business standpoint. For example, deploying and managing cloud-based solutions and knowing how they can complement one another to increase your monthly recurring revenue<\/a> (MRR) require different skill sets. While it\u2019s imperative to be knowledgeable on both sides of your business, educating yourself on the cloud-based solutions you\u2019re bundling from a business standpoint ensures that you and your customers benefit extensively from a cloud-first bundle.<\/p>\n

Further reading<\/span> Guide to Becoming a Cloud-First MSP<\/a><\/p>\n

Reorient Your Marketing and Sales Messaging<\/h2>\n

Like any other service or product in your portfolio, your cloud-first bundles should be branded. For example, give each of your bundles a name and ensure that the services included in each bundle are highlighted clearly. You may even want to consider offering a tiered bundling model for your cloud-based solutions.<\/p>\n

\u00a0<\/a>\"CTA\"<\/a><\/span><\/span><\/div>\n

Remember: Tiers are structured to provide several levels of packages with varying price points based on the scale of the services provided. If you\u2019re offering a tiered bundling model, a pricing model that MSPs and their customers are particularly fond of, determine your pricing for each tier first, and ensure that what\u2019s included in each tier isn\u2019t too technical and small. If you get too granular in your descriptions of each tier, your customers may not understand the differences between each tier and go elsewhere.<\/p>\n

Prepare Your Existing Customers for the Switch<\/h2>\n

Not all of your customers today may be benefiting from a cloud-first bundle. There are probably a variety of reasons for that; however, as organizations continue to move to cloud, it\u2019s going to be a lot easier for you to pitch cloud-first bundles to existing customers. After you do, and they buy into the idea of a cloud-first bundle, you\u2019re going to have to prepare them for the switch.<\/p>\n

Further reading<\/span> Selling MSP Services with a Cloud-First Approach in Mind<\/a><\/p>\n

Always plan ahead before transitioning any customer to a cloud-first bundle. Convincing a customer to fully move to the cloud is only half the battle; after the customer agrees with your assessment, it\u2019s your turn to deliver. Ensure the customer understands what you\u2019re doing and how you\u2019re doing it (again, keep things simple, while also communicating clearly). Transitioning the customer in steps can also help alleviate their concerns.<\/p>\n

Conclusion<\/h2>\n

MSPs that can deliver cloud-first bundles will benefit in 2024. As more and more businesses transition to cloud, a bundle that offers complementary cloud-based solutions will not only move them forward but put them ahead of their competitors.<\/p>\n

\"Alex.N\"<\/strong><\/p>\n

About the author<\/strong>
\nAlexander is the head of marketing department at MSP360. He is an expert in IT marketing and has extensive knowledge of cloud storage services. Alexander cooperates with cloud vendors, MSPs, VARs and communicates the market needs and trends to our team.
\nMore articles by Alexander<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bundling services isn\u2019t a new concept in the IT channel. MSPs have been deploying this pricing strategy successfully for years. But cloud-first bundles, on the other hand, are still relatively new, and many MSPs are struggling with how to offer them.<\/p>\n","protected":false},"author":2,"featured_media":51281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[877,884],"tags":[],"class_list":["post-51276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-articles","category-msp-business-articles"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/51276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/comments?post=51276"}],"version-history":[{"count":10,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/51276\/revisions"}],"predecessor-version":[{"id":57315,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/51276\/revisions\/57315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media\/51281"}],"wp:attachment":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media?parent=51276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/categories?post=51276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/tags?post=51276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}