Script or No Script?<\/h2>\n
Not everybody agrees with the strategy of using scripts when cold calling prospects. Some experts believe scripts make salespeople sound robotic on the phone \u2014 a valid point \u2014 but it\u2019s usually good practice to have something to guide the conversation when cold calling a prospect.<\/p>\n
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<\/a><\/span><\/span><\/div>\nYou should have, at the very least, a template to follow when making your calls, as this helps you stay on point. Without a template, you or your salesperson may lose sight of the purpose of the call \u2014 turning cold calls into warm leads.<\/p>\n
While the template you use should essentially be the framework for your cold calls, build upon it by adding the information that you gather when researching prospects. Customize your templates whenever you can; that\u2019s how you can avoid sounding robotic. The person on the other end of the line wants to feel a connection with you. If there isn\u2019t one, you\u2019re more than likely not going to close.<\/p>\n
Using a template can also help you hit your call targets each month.<\/p>\n
Give Yourself a Goal for Each Month<\/h2>\n
Do you feel like you\u2019re not making enough cold calls each day? If this is the case, then you\u2019re probably not.<\/p>\n
To keep yourself on track, set a monthly goal for yourself. Don\u2019t set your goal too high in the beginning, start with a number you\u2019re comfortable with, a number you can hit. The point of setting yourself a monthly goal is to hold yourself accountable. Commit to making a set number of cold calls each month to motivate yourself to pick up the phone and start dialing.<\/p>\n
The more calls you make, the better you\u2019ll become at making cold calls.<\/p>\n
Practice Makes Perfect<\/h2>\n
Pick up the phone and make calls. That\u2019s the only way you\u2019re going to get better at cold calling. When you first begin cold calling, it can be pretty intimidating, but the more you do it, the more comfortable you will become when it comes to talking to people who aren\u2019t expecting to hear from you.<\/p>\n