{"id":42938,"date":"2020-07-28T19:07:02","date_gmt":"2020-07-28T15:07:02","guid":{"rendered":"https:\/\/www.msp360.com\/resources\/?p=42938"},"modified":"2021-12-29T16:18:51","modified_gmt":"2021-12-29T12:18:51","slug":"msp-website-that-works","status":"publish","type":"post","link":"https:\/\/www.msp360.com\/resources\/blog\/msp-website-that-works\/","title":{"rendered":"MSP Website That Works \u2014 4 Key Points"},"content":{"rendered":"

Managed service providers (MSPs<\/a>) often find themselves at a crossroads at some point in the company\u2019s growth trajectory.<\/p>\n

Sure, they have amassed clients along the way but gaining new ones appears more challenging than ever. This is the point where they must look inward rather than outward, especially the company website. Most MSP websites include a laundry list of systems and services offered by the firm. But consider this for a second \u2013 do you want your website to feel like a services catalog or something your clients actually care about? To unlock the full potential of your business, you need to convert your website into a lead generator.<\/p>\n

MSP Owners Should Take the Reins: Here\u2019s Why<\/h2>\n

Now, before you rush off to find an organization specializing in MSP website templates, keep a few things in mind:<\/p>\n

First, those services are canned and outdated, serving hundreds of other IT companies worldwide.<\/p>\n

Second, they tack on numerous add-ons and features that most MSPs believe they need but rarely use.<\/p>\n

Third, if you are unlucky, the rote content they provide may get your \u2018new\u2019 website penalized by Google.<\/p>\n

These companies usually create five to ten website templates and a few hundred blog posts with the sole intention of selling multiple copies fast and cheap.<\/p>\n

In addition, you end up with a page that resembles any of the thousand other run-of-the-mill MSP companies online. You can forget about updates to your site or indexing and ranking in the search engines.<\/p>\n

Imagine spending hundreds or thousands of company dollars on a website that is not built to convert or remotely interesting to read and interact with! That money would have been better spent on developing a custom website that is current and responsive. And that is precisely what you will be doing.<\/p>\n

Do SEO, Don\u2019t Overdo SEO<\/h2>\n

List all the topics relevant to your intended audience and use specific long-tail keywords. Consider this the problem you want customers to bring to your attention so you can solve them.<\/p>\n

Conduct your own search for other keywords and pay attention to user intent. Find out what problems they have and which ones you\u2019re able to solve. The more you solve, the more credibility you will have in their eyes and Google\u2019s<\/p>\n

Research competitor keywords with tools like SpyFu<\/a>\u00a0and SEMrush<\/a>. You may even visit the competition site and see what they\u2019re promoting, how they are using headlines and phrasing, and what media they are using.<\/p>\n

Include long-tail keywords selected for a certain page in the following places:<\/p>\n

    \n
  1. Heading of the page (and subheadings, if there are any)<\/li>\n
  2. URL of the page<\/li>\n
  3. Title and Meta description tags<\/li>\n
  4. Text of the page, especially it's top part<\/li>\n<\/ol>\n

    However, remember a couple of other things:<\/p>\n

    Do not keyword-stuff<\/strong>: Make sure the language used is natural-sounding to avoid the penalty by Google (and to be of real use for your clients, of course).<\/p>\n

    Don\u2019t try to optimize different pages from your website for the same keyword<\/strong>: it doesn\u2019t work. Select specific keywords for each page you are trying to optimize.<\/p>\n

    \n
    \n\"CTA\"<\/a><\/span><\/span>\n

    \"CTA\"<\/a><\/span><\/span><\/p>\n<\/div>\n

    \n
    2020 MSP Marketing Guides<\/div>\n
    \n

    In this package, you will get five<\/strong> guides helping to create marketing strategies and tips on:<\/p>\n