{"id":33495,"date":"2019-07-02T17:34:31","date_gmt":"2019-07-02T13:34:31","guid":{"rendered":"https:\/\/www.msp360.com\/resources\/?p=33495"},"modified":"2025-11-07T15:29:40","modified_gmt":"2025-11-07T11:29:40","slug":"msp-bundling","status":"publish","type":"post","link":"https:\/\/www.msp360.com\/resources\/blog\/msp-bundling\/","title":{"rendered":"MSP Packages: How to Build Your Offer"},"content":{"rendered":"<p>How you package and price your offerings plays a key role in determining the success of your managed services business over the long haul. Finding a perfect balance between your package and your pricing can be quite challenging and confusing, especially when you start reviewing all the possible approaches you could take and services you could include in the offer.<!--more--><\/p>\n<p>One of the most common approaches to solving this challenge today is MSP bundling. Bundling means combining several services into a \u201cbundle\u201d that you sell at a single, collective price. In essence, bundling is the opposite of the typical \u00e0 la carte system, which basically allows customers to pick services and pay for them individually. That means your customers choose their services in sets.<\/p>\n<p><q>With bundling, you could, for instance, decide to \u201cbundle\u201d a range of services -- such as disaster recovery, backup, plus storage -- and then offer them as a comprehensive data management package. Or alternatively, make it an all-inclusive IT package after adding <a href=\"https:\/\/www.msp360.com\/resources\/blog\/endpoint-monitoring-and-management-explained\/\">monitoring<\/a>, tech management, and installation services.<\/q><\/p>\n<p>This article walks you through all the principles of bundling, and the critical aspects you should consider to come up with solid MSP packages at ideal prices.<\/p>\n<div class=\"call-to-action\">\n<div class=\"call-to-action__left\" style=\"width: 60%;\">\n<div class=\"call-to-action__tag\">FREE ASSETS<\/div>\n<div class=\"call-to-action__title\">MSP's Marketing Templates for Selling Backup<\/div>\n<div class=\"call-to-action__text\">Struggling to win new clients? Use this set of white-label marketing materials to close more Backup-as-a-Service deals.<\/div>\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper hs-cta-deferred\" id=\"hs-cta-wrapper-07a33996-9cd3-4ec3-892f-54583fd83c9a\" data-portal=\"5442029\" data-id=\"07a33996-9cd3-4ec3-892f-54583fd83c9a\"><span class=\"hs-cta-node hs-cta-07a33996-9cd3-4ec3-892f-54583fd83c9a\" id=\"hs-cta-07a33996-9cd3-4ec3-892f-54583fd83c9a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5442029\/07a33996-9cd3-4ec3-892f-54583fd83c9a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07a33996-9cd3-4ec3-892f-54583fd83c9a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5442029\/07a33996-9cd3-4ec3-892f-54583fd83c9a.png\" alt=\"CTA\"><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n<div class=\"call-to-action__right\" style=\"width: 40%;\"><img decoding=\"async\" src=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/CTA.png\" alt=\"WP icon\" \/><\/div>\n<\/div>\n<h2>Bundling Benefits<\/h2>\n<p>Bundling is particularly attractive to managed service providers because:<\/p>\n<ul>\n<li>Customers get to leverage all of your services collectively, without necessarily analyzing each element individually. Customers don\u2019t typically like to dive into technicalities, so bundling simplifies the selection process for them.<\/li>\n<li>Providing multiple services in bundles helps you streamline the entire business operation framework to <a href=\"https:\/\/www.msp360.com\/resources\/blog\/mastering-customer-service-for-msps\/\">optimize your overall customer service<\/a>.<\/li>\n<li>By implementing a range of services, you\u2019ll be able to connect and engage with your customers quite frequently. This alone could substantially boost your <a href=\"https:\/\/www.msp360.com\/resources\/blog\/msp-customer-retention\/\">customer retention<\/a> rate over the long haul.<\/li>\n<li>Bundling pricing is simpler for both MSPs and their customers<\/li>\n<\/ul>\n<h2><a name=\"bundles\"><\/a>Which Services Do You Include in Bundles?<\/h2>\n<p>To set up the right mix of services in your bundles, you should evaluate your business vision and technical strengths, plus current and future industry trends.<\/p>\n<p>For example, a business planning to position itself as a comprehensive <a href=\"https:\/\/www.msp360.com\/resources\/blog\/network-security-best-practices\/\">network security<\/a> provider can consider mobile endpoint security for clients who are increasingly integrating mobile devices into their networks. Such a move, of course, will work well only if you have the requisite mobile systems expertise.<\/p>\n<p><span class=\"further-reading \">Further reading<\/span> <a href=\"https:\/\/www.msp360.com\/resources\/blog\/endpoint-security-monitoring-guide\/\">Guide to Endpoint Security Monitoring<\/a><\/p>\n<p>In addition, assessing your customers\u2019 needs, as well as the performance of your business and its technicians, could help you discover valuable growth opportunities. If you have a team that is strong in data security but weak in working with cloud-based applications, bundle services like monitoring, backup, and recovery, and avoid bundling cloud-based virtual machine management.<\/p>\n<p><span class=\"further-reading \">Further reading<\/span> <a href=\"https:\/\/www.msp360.com\/resources\/blog\/cloud-first-bundling\/\">Cloud-First Bundling to Boost Profitability<\/a><\/p>\n<div class=\"call-to-action\">\n<div class=\"call-to-action__left\">\n<div class=\"call-to-action__tag\">FREE ASSETS<\/div>\n<div class=\"call-to-action__title\">Business Plan Essentials for MSPs<\/div>\n<div class=\"call-to-action__text\">Create a structured business plan to define your business opportunities<\/div>\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper hs-cta-deferred\" id=\"hs-cta-wrapper-d02e365b-35b1-4e61-be71-050c823faafc\" data-portal=\"5442029\" data-id=\"d02e365b-35b1-4e61-be71-050c823faafc\"><span class=\"hs-cta-node hs-cta-d02e365b-35b1-4e61-be71-050c823faafc\" id=\"hs-cta-d02e365b-35b1-4e61-be71-050c823faafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5442029\/d02e365b-35b1-4e61-be71-050c823faafc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-d02e365b-35b1-4e61-be71-050c823faafc\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5442029\/d02e365b-35b1-4e61-be71-050c823faafc.png\" alt=\"CTA\"><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n<div class=\"call-to-action__right\"><img decoding=\"async\" style=\"max-width: 300px;\" src=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2020\/09\/MSP-Business-Plan-cta.png\" alt=\"WP icon\" \/><\/div>\n<\/div>\n<h3>Services That Most MSPs Offer<\/h3>\n<p>The bundles offered by MSPs vary widely. However, there are a few selected services that are a common feature of most MSP packages.<\/p>\n<p><span style=\"font-weight: 400;\">However, there are a few selected services that are a common feature of most <\/span><a href=\"https:\/\/www.msp360.com\/msp-platform\/\"><span style=\"font-weight: 400;\">MSP software<\/span><\/a> <span style=\"font-weight: 400;\">packages. <\/span><span style=\"font-weight: 400;\">Here\u2019s the list of commonly offered services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backup: including backup in an MSP service package is essential for ensuring data protection, business continuity, and client trust. It safeguards customers from data loss caused by ransomware, hardware failure, or human error while helping MSPs meet compliance requirements and deliver measurable value. By offering reliable, centralized backup management, MSPs can enhance service quality, reduce risk, and create steady recurring revenue.<\/span><\/li>\n<\/ul>\n<blockquote><p>You can leverage MSP360 Managed Backup (a simple and reliable <a href=\"https:\/\/www.msp360.com\/managed-backup\/\"><span style=\"font-weight: 400;\">MSP backup software<\/span><\/a><span style=\"font-weight: 400;\">) to provide <\/span><a href=\"https:\/\/www.msp360.com\/resources\/blog\/what-is-backup-as-a-service\/\"><span style=\"font-weight: 400;\">backup-as-a-service<\/span><\/a><span style=\"font-weight: 400;\">, with MSP360 managing updates, security, monitoring, and maintenance for streamlined service delivery.<\/span><\/p><\/blockquote>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remote monitoring and management (RMM): RMM enables MSPs to shift from reactive break\/fix work to proactive managed services by continuously monitoring client systems and resolving issues before they cause downtime. It strengthens security through automated threat detection and remediation while reducing disruptions for customers. With greater efficiency and flexibility, RMM allows MSPs to scale their services and support more clients effectively.<\/span><\/li>\n<\/ul>\n<blockquote><p>Simplify IT operations with a feature-rich <a href=\"https:\/\/www.msp360.com\/rmm\/\">RMM solution<\/a> offering centralized management, proactive monitoring, automation, built-in remote access, and more.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remote access solution: remote access tools have opened doors for MSPs to offer quicker, more efficient support to end-users.\u00a0<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<blockquote><p>MSPs can utilize <a href=\"https:\/\/www.msp360.com\/connect-managed\/\">MSP360 Connect<\/a>, a reliable remote desktop software, to securely access and control remote devices.<\/p><\/blockquote>\n<p><span class=\"further-reading \">Further reading<\/span> <a href=\"https:\/\/www.msp360.com\/resources\/blog\/what-is-msp-software\/\">What is MSP Software<\/a><\/p>\n<h2><b>Tiers (Bronze, Silver, Gold)<\/b><\/h2>\n<p>Evidence also shows that MSPs are particularly fond of the tiered bundling model. Tiers are structured to provide several levels of packages with varying price points based on the scale of the services provided.<\/p>\n<p>Typically, a customer can get a cheap starter or \u201cBronze\u201d package with basic services, followed by a costlier intermediate \u201cSilver\u201d package with standard services. The costliest offering is the \u201cGold,\u201d with an advanced set of services.<\/p>\n<p>To put that into perspective:<\/p>\n<ul>\n<li>The \u201cBronze\u201d package offered by a desktop management MSP might come with basic adware and virus removal and patch management, plus phone and remote support services, for a low base price of, say, $80 per month per PC.<\/li>\n<li>The \u201cSilver\u201d package, on the other hand, might provide additional on-site customer support for a higher price of, say, $100 a month per PC.<\/li>\n<li>\u201cGold\u201d completes the series with supplementary after-hours customer support services for a price of about $150 per month per PC.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32431 aligncenter\" src=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-5-6.png\" alt=\"Bronze tier\" width=\"644\" height=\"243\" srcset=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-5-6.png 644w, https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-5-6-300x113.png 300w, https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-5-6-624x235.png 624w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32429 aligncenter\" style=\"font-size: 1rem;\" src=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-3-10.png\" alt=\"Silver tier\" width=\"643\" height=\"243\" srcset=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-3-10.png 643w, https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-3-10-300x113.png 300w, https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-3-10-624x236.png 624w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32428 aligncenter\" src=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-2-11.png\" alt=\"Gold tier\" width=\"643\" height=\"243\" srcset=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-2-11.png 643w, https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-2-11-300x113.png 300w, https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Group-2-11-624x236.png 624w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/p>\n<blockquote><p>The numbers above are not actual prices, but are given as an example to reflect an approximate difference between the bundling tiers.<\/p><\/blockquote>\n<p><span class=\"further-reading \">Further reading<\/span> <a href=\"https:\/\/www.msp360.com\/resources\/blog\/msp-pricing-frequently-asked-questions\/\">MSP Pricing FAQs: The Fundamentals Explained<\/a><\/p>\n<p id=\"last\">Based on the various bundle options they provide, it\u2019s fairly obvious that customers like tiered packages because of their flexibility. Customers get to choose a package that suits their budget, then subsequently scale up as their needs increase.<\/p>\n<div id=\"slidebox\"><a class=\"close\">\u00a0<\/a><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper hs-cta-deferred\" id=\"hs-cta-wrapper-4ff94456-ff69-4ddd-a520-d10dacac0e4f\" data-portal=\"5442029\" data-id=\"4ff94456-ff69-4ddd-a520-d10dacac0e4f\"><span class=\"hs-cta-node hs-cta-4ff94456-ff69-4ddd-a520-d10dacac0e4f\" id=\"hs-cta-4ff94456-ff69-4ddd-a520-d10dacac0e4f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5442029\/4ff94456-ff69-4ddd-a520-d10dacac0e4f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-4ff94456-ff69-4ddd-a520-d10dacac0e4f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5442029\/4ff94456-ff69-4ddd-a520-d10dacac0e4f.png\" alt=\"CTA\"><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/div>\n<p>On the other hand, if the difference between MSP packages is too technical and small, your customers might not understand why one bundle is different from another.<\/p>\n<p>For their part, managed service providers benefit from the customer retention that comes with bundling. The Bronze options attract entry-level clients, and the intermediate packages retain them as they develop gradually into the Gold bundle bracket.<\/p>\n<p>That said, the tier model also has drawbacks. Some MSPs report that regulating the levels of service for each customer can be a cumbersome process, especially when you\u2019re handling a large number of clients.<\/p>\n<p>In addition, it can get confusing for customers to compare multiple offerings not only at the first subscription stage but also as they try to review possible package upgrades.<\/p>\n<h2>MSP Packages Pricing<\/h2>\n<p>Regardless of whether you consider implementing an All-You-Can-Eat or a tiered model, there are specific principles you should follow to establish the right bundle <a href=\"https:\/\/www.msp360.com\/resources\/blog\/msp-pricing\/\">pricing<\/a>.<\/p>\n<p>Don\u2019t be too quick to counter your competitors by randomly quoting lower rates for your package bundles. Instead, <a href=\"https:\/\/www.msp360.com\/resources\/blog\/are-you-selling-your-msp-services-on-price-or-quality\/\">conduct a thorough assessment of your expected delivery expenses of each service, including the corresponding personnel costs<\/a>.<\/p>\n<p>Once you get the cumulative sums, divide each service\u2019s total delivery costs by the number of clients you expect to serve. If providing cloud-based infrastructure is going to cost your business $2,000 for each unit serving 10 users, for instance, your service delivery costs per client will be about $200. Your service delivery cost is approximately what you need to charge to break even.<\/p>\n<div class=\"call-to-action\">\n<div class=\"call-to-action__left\" style=\"width: 44%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2020\/05\/Managed-Backup-pricing-1.png\" alt=\"Whitepaper icon\" \/><\/p>\n<\/div>\n<div class=\"call-to-action__right\" style=\"width: 56%;\">\n<div class=\"call-to-action__title\">Managed Backup Pricing Guide<\/div>\n<div class=\"call-to-action__text\">\n<ul>\n<li>Main pricing models<\/li>\n<li>Managed backup pricing principles<\/li>\n<li>Cost of service calculator<\/li>\n<\/ul>\n<\/div>\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper hs-cta-deferred\" id=\"hs-cta-wrapper-51f72a9f-f13a-4386-a6d7-b4fa9a7f162c\" data-portal=\"5442029\" data-id=\"51f72a9f-f13a-4386-a6d7-b4fa9a7f162c\"><span class=\"hs-cta-node hs-cta-51f72a9f-f13a-4386-a6d7-b4fa9a7f162c\" id=\"hs-cta-51f72a9f-f13a-4386-a6d7-b4fa9a7f162c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5442029\/51f72a9f-f13a-4386-a6d7-b4fa9a7f162c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-51f72a9f-f13a-4386-a6d7-b4fa9a7f162c\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5442029\/51f72a9f-f13a-4386-a6d7-b4fa9a7f162c.png\" alt=\"CTA\"><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n<\/div>\n<p>To determine a reasonable profit margin, evaluate the cost difference between clients who subscribe to your MSP bundle, and their counterparts who instead rely on in-house resources.<\/p>\n<p>Then finally, consider standardizing the pricing for each service bundle based on variables like the average market pricing, your specific user subscription periods, the market share your business enjoys, and so forth.<\/p>\n<p>By understanding your regular and extra running expenses for each service, your competitors\u2019 rates, plus what your target users are spending on in-house solutions, you\u2019ll be able to come up with the ideal bundle pricing. You\u2019ll set prices that work well for both your business and your clients.<\/p>\n<p><span class=\"further-reading \">Further reading<\/span> <a href=\"https:\/\/www.msp360.com\/resources\/blog\/post-covid-19-msp-technology-bundle\/\">Guide to Post-Pandemic Technology Bundle<\/a><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>Whichever service provision strategy you proceed with, your package offering should provide real value. Some MSPs achieve this through the increased service efficiency that comes with bundling, while others are mostly content with the extensive flexibility that their customers obtain from the resultant MSP packages. To accomplish any of these, your bundling framework should be aligned with not only your business goals but also market needs.<\/p>\n<p>While you\u2019re at it, that ensure you\u2019ve backed up and protected your clients\u2019 data. Providing a set of bundled services means handling more data, which translates to additional data protection and security risks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you package and price your offerings plays a key role in determining the success of your managed services business over the long haul. Finding a perfect balance between your package and your pricing can be quite challenging and confusing, especially when you start reviewing all the possible approaches you could take and services you [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":44441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[889,878],"tags":[921],"class_list":["post-33495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-msp-business-guides","category-msp-university","tag-starting-an-msp"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/33495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/comments?post=33495"}],"version-history":[{"count":6,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/33495\/revisions"}],"predecessor-version":[{"id":61272,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/33495\/revisions\/61272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media\/44441"}],"wp:attachment":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media?parent=33495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/categories?post=33495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/tags?post=33495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}