![\"CTA\"](\"https:\/\/no-cache.hubspot.com\/cta\/default\/5442029\/07a33996-9cd3-4ec3-892f-54583fd83c9a.png\")
<\/a><\/span><\/span>\n<\/div>\n![\"WP](\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/CTA.png\")
<\/div>\n<\/div>\nHit all these common SMB pain points and shape your sales pitch based on feedback.<\/p>\n
1. Completing Daily Operational Tasks<\/a><\/h2>\n![\"Daily](\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Make-Planning-Documents-150x150.png\")
Growing businesses must focus on core competencies to service their clients<\/a>. Many are not versed in server revisions, the latest security vulnerabilities or optimum backup schedules. Most will struggle to justify, attract and retain top IT talent<\/a> for the expertise they may need intermittently throughout the year. Daily, weekly and monthly operational tasks like backups, patching and event log examinations may not be automated. The few persons having these overwhelming responsibilities are often working on a best efforts' basis. The results can be mixed so the MSP can demonstrate it's value by taking away repetitive operational tasks<\/a> and consistently delivering IT stability.<\/p>\n2. The Cost of Downtime<\/h2>\n
![\"The](\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Ask-for-a-referral-150x150.png\")
Ask your prospect about the longest outage they have had, the root cause and how did they resolve it<\/a>. It\u2019s likely that they know the total cost and some lessons learned. Explore if the true cost is more than internal productivity. It could have been a loss of revenue and reputation from new or loyal clients. Explain that in today\u2019s cloud environments downtime can be virtually eliminated with the right planning and design. Proudly prove you routinely meet the SLA of similar-sized clients in a managed service<\/a>. Point out the recent advances in automated backups technology and how disaster planning is a critical investment against natural disasters, hardware failures, and security attacks.<\/p>\n3. Basic Security<\/h2>\n
![\"Basic](\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/06\/Phishing-prevention-150x150.png\")
Most small and medium businesses are not security savvy or aware of common risks and the latest vulnerabilities<\/a>. The pain point is in the uncertainty of where to start and stop investing in data center security knowing it will distract from core business activities.<\/p>\nThere is an expanding opportunity for MSPs to offer growing managed security services options such as firewalls, intrusion protection, web scanning<\/a> and reporting while leveraging existing ticketing and change management tools. While moving from a break-fix model to managed cloud services the MSP may need to hire or partner with local talent<\/a>.<\/p>\nFurther reading<\/span> 3 Reasons Why Selling Cybersecurity to the SMB is a Challenge (and What to Do About It)<\/a><\/p>\n\u00a0<\/a>![\"CTA\"](\"https:\/\/no-cache.hubspot.com\/cta\/default\/5442029\/18f62c64-7b6f-413e-aef5-a7bb6cf7696e.png\")
<\/a><\/span><\/span><\/div>\n4. Time to Market<\/h2>\n
![\"Time](\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/07\/Go-live-150x150.png\")
Launching web applications in support of new products can be a daunting task for most SMBs.\u00a0 New IT projects often require additional space, power, CPU, storage, licensing and secure internet connections.\u00a0 MSP\u2019s ready resources can greatly reduce the total project times by providing infrastructure and platforms.<\/p>\n
The client\u2019s resources are then freed up to be creative and solely concentrate on the development of new services and features.\u00a0 MSP platforms can be ready for business in hours or days and not weeks or months via an internal \u2018do-it-myself\u2019 project methodology.<\/p>\n
5. Certifications and Compliance<\/h2>\n
![\"Documenting](\"https:\/\/www.msp360.com\/resources\/wp-content\/uploads\/2019\/06\/Documenting_disaster_recovery_test-150x150.png\")
For merchants handling or storing cardholder information, the Payment Card Industry Data Security Standard (PCI DSS) likely applies to them. Most have heard that having a data breach while not being PCI compliant could bring large fines. Often this remains mysterious nagging pain point until the mid-sized organization embraces the requirements. MSPs can assist clients with the PCI Self Assessment<\/a> and even perform some certification requirements within the Managed Service offer like firewall, identity and encryption services. The MSP can assume some components of compliance through automated processes performed by industry certified staff.<\/p>\n
Growing businesses must focus on core competencies to service their clients<\/a>. Many are not versed in server revisions, the latest security vulnerabilities or optimum backup schedules. Most will struggle to justify, attract and retain top IT talent<\/a> for the expertise they may need intermittently throughout the year. Daily, weekly and monthly operational tasks like backups, patching and event log examinations may not be automated. The few persons having these overwhelming responsibilities are often working on a best efforts' basis. The results can be mixed so the MSP can demonstrate it's value by taking away repetitive operational tasks<\/a> and consistently delivering IT stability.<\/p>\n2. The Cost of Downtime<\/h2>\n
There is an expanding opportunity for MSPs to offer growing managed security services options such as firewalls, intrusion protection, web scanning<\/a> and reporting while leveraging existing ticketing and change management tools. While moving from a break-fix model to managed cloud services the MSP may need to hire or partner with local talent<\/a>.<\/p>\n Further reading<\/span> 3 Reasons Why Selling Cybersecurity to the SMB is a Challenge (and What to Do About It)<\/a><\/p>\n The client\u2019s resources are then freed up to be creative and solely concentrate on the development of new services and features.\u00a0 MSP platforms can be ready for business in hours or days and not weeks or months via an internal \u2018do-it-myself\u2019 project methodology.<\/p>\nAsk your prospect about the longest outage they have had, the root cause and how did they resolve it<\/a>. It\u2019s likely that they know the total cost and some lessons learned. Explore if the true cost is more than internal productivity. It could have been a loss of revenue and reputation from new or loyal clients. Explain that in today\u2019s cloud environments downtime can be virtually eliminated with the right planning and design. Proudly prove you routinely meet the SLA of similar-sized clients in a managed service<\/a>. Point out the recent advances in automated backups technology and how disaster planning is a critical investment against natural disasters, hardware failures, and security attacks.<\/p>\n3. Basic Security<\/h2>\n
Most small and medium businesses are not security savvy or aware of common risks and the latest vulnerabilities<\/a>. The pain point is in the uncertainty of where to start and stop investing in data center security knowing it will distract from core business activities.<\/p>\n<\/a><\/span><\/span><\/div>\n4. Time to Market<\/h2>\n
Launching web applications in support of new products can be a daunting task for most SMBs.\u00a0 New IT projects often require additional space, power, CPU, storage, licensing and secure internet connections.\u00a0 MSP\u2019s ready resources can greatly reduce the total project times by providing infrastructure and platforms.<\/p>\n5. Certifications and Compliance<\/h2>\n
For merchants handling or storing cardholder information, the Payment Card Industry Data Security Standard (PCI DSS) likely applies to them. Most have heard that having a data breach while not being PCI compliant could bring large fines. Often this remains mysterious nagging pain point until the mid-sized organization embraces the requirements. MSPs can assist clients with the PCI Self Assessment<\/a> and even perform some certification requirements within the Managed Service offer like firewall, identity and encryption services. The MSP can assume some components of compliance through automated processes performed by industry certified staff.<\/p>\n