{"id":32139,"date":"2019-07-10T15:17:38","date_gmt":"2019-07-10T11:17:38","guid":{"rendered":"https:\/\/www.msp360.com\/resources\/?p=32139"},"modified":"2021-07-04T00:55:08","modified_gmt":"2021-07-03T20:55:08","slug":"msp-voice-episode-54","status":"publish","type":"post","link":"https:\/\/www.msp360.com\/resources\/blog\/msp-voice-episode-54\/","title":{"rendered":"MSP Voice Episode 54 &#8211; \u201cWhat\u2019s in a Brand?\u201d with Dave Davenport"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">MotherG started out in 2006 as a pure play MSP serving the Chicago area (and now expanding to Milwaukee). Over time they\u2019ve gone through several changes, including rebranding to what they\u2019re known as now, MotherG. Dave shares the story of how they picked the name and what it means to them. <\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">With such a unique name Dave says that it helps people to remember who they are, much more than their previous name \u201cTransTech Consulting Services\u201d. Dave goes on to share what they\u2019ve done over the years to expand and shares a number of great tips to be successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guest: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/davidadavenport\/\"><span style=\"font-weight: 400;\">Dave Davenport<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Company: <\/span><a href=\"https:\/\/motherg.com\/\"><span style=\"font-weight: 400;\">MotherG<\/span><\/a><\/p>\n<div class=\"perfect-pullquote vcard pullquote-align-full pullquote-border-placement-left\"><blockquote><p>All episodes can be found on <a href=\"https:\/\/mspvoice.com\/\">MSP Voice website<\/a>, \u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/playlist?list=PLRkCwqyZ6K-ZNtEpJAy1dtTf-y0C1nRSU\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube (video)<\/a><\/span> as well as popular podcast channels such as <span style=\"text-decoration: underline;\"><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/msp-voice\/id1387820734\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a><\/span>,\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/soundcloud.com\/msp-voice-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">SoundCloud<\/a><\/span>, and\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/anchor.fm\/msp-voice\" target=\"_blank\" rel=\"noopener noreferrer\">Anchor<\/a><\/span>. You can also subscribe to new episodes via <span style=\"text-decoration: underline;\"><a href=\"https:\/\/anchor.fm\/s\/3fcba40\/podcast\/rss\" target=\"_blank\" rel=\"noopener noreferrer\">RSS Feed<\/a><\/span>.<\/p><\/blockquote><\/div>\n<h2>Watch on YouTube<\/h2>\n<p><iframe loading=\"lazy\" title=\"MSP Voice #54: WHATS IN A BRAND with Dave Davenport\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/P6AZfQVe4VY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>MSP News of the Week<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.reddit.com\/r\/msp\/comments\/c4x0z6\/biz_tells_ransomware_victims_it_can_decrypt_their\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The company tells ransomware victims it can decrypt their files - by secretly paying the ransom<\/strong><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brief: What would you do if a company you hired to decrypt your files just ended up paying the ransom and making a big margin?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/gizmodo.com\/florida-city-fires-it-employee-after-paying-460-000-in-1836031022\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Florida City Fires IT Employee after Paying $460,000 Bitcoin Ransom to Hackers<\/strong><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brief: If you\u2019re an ITdirector (or MSP) and your company gets hit by ransomware, your job is most likely over.<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.channele2e.com\/channel-partners\/program\/microsoft-ends-iur\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Microsoft Ending Internal Use Rights (IUR) for Software and Cloud Services<\/strong><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brief: This has been talked about a lot in the MSP community. Did Microsoft go too far?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MotherG started out in 2006 as a pure play MSP serving the Chicago area (and now expanding to Milwaukee). Over time they\u2019ve gone through several changes, including rebranding to what they\u2019re known as now, MotherG. Dave shares the story of how they picked the name and what it means to them.<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[877,884],"tags":[],"class_list":["post-32139","post","type-post","status-publish","format-standard","hentry","category-blog-articles","category-msp-business-articles"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/32139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/comments?post=32139"}],"version-history":[{"count":2,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/32139\/revisions"}],"predecessor-version":[{"id":51433,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/32139\/revisions\/51433"}],"wp:attachment":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media?parent=32139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/categories?post=32139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/tags?post=32139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}