{"id":24226,"date":"2018-08-28T22:20:25","date_gmt":"2018-08-28T18:20:25","guid":{"rendered":"http:\/\/www.msp360.com\/blog\/?p=24226"},"modified":"2020-12-21T17:00:56","modified_gmt":"2020-12-21T13:00:56","slug":"msp-voice-episode-14","status":"publish","type":"post","link":"https:\/\/www.msp360.com\/resources\/blog\/msp-voice-episode-14\/","title":{"rendered":"MSP Voice Episode 14: with Ben Petersen from Resolve IT"},"content":{"rendered":"<p>Ben Peterson from Resolve IT decided 8 years ago to move back to his hometown and start his own MSP Business. During this episode, we cover topics such as\u00a0building trust with break-fix customers to move them to monthly recurring revenue (MRR),<!--more--><\/p>\n<ul>\n<li>building trust with break-fix customers to move them to monthly recurring revenue (MRR)<\/li>\n<li>updating his brand identity<\/li>\n<li>the power of search engine optimization for advertising (SEO)<\/li>\n<li>\u201cpretty good\u201d vs \u201cExceptional\u201d in getting referrals<\/li>\n<li>And getting started by creating some rules (and sometimes breaking them)<\/li>\n<\/ul>\n<p>All episodes can be found on\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PLRkCwqyZ6K-ZNtEpJAy1dtTf-y0C1nRSU\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube (video)<\/a> as well as popular podcast channels such as <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/msp-voice\/id1387820734\"target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a>,\u00a0<a href=\"https:\/\/soundcloud.com\/msp-voice-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">SoundCloud<\/a>, and\u00a0<a href=\"https:\/\/anchor.fm\/msp-voice\" target=\"_blank\" rel=\"noopener noreferrer\">Anchor<\/a>. You can also subscribe to new episodes via <a href=\"https:\/\/anchor.fm\/s\/3fcba40\/podcast\/rss\" target=\"_blank\" rel=\"noopener noreferrer\">RSS Feed<\/a>.<\/p>\n<p>You can find all MSP Voice episodes on the page of our\u00a0<strong><a href=\"http:\/\/mspvoice.com\/\"target=\"_blank\" rel=\"noopener noreferrer\">MSP podcast<\/a><\/strong>.<\/p>\n<h2>Watch on YouTube<\/h2>\n<p><iframe loading=\"lazy\" title=\"MSP Voice #14: Ben Petersen from ResolveIT\" width=\"578\" height=\"325\" src=\"https:\/\/www.youtube.com\/embed\/rQqWcaOKWag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Best of Reddit<\/h2>\n<p>Here are the topics we've discussed during the Best of Reddit:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.reddit.com\/r\/msp\/comments\/98bom7\/optout_clause\/\" target=\"_blank\" rel=\"noopener noreferrer\">Opt-out clause<\/a><\/li>\n<\/ul>\n<p>Brief: What are the standards for the opt-out clause that MSPs typically have? 30 days notice or longer?<\/p>\n<ul>\n<li><a href=\"https:\/\/www.reddit.com\/r\/msp\/comments\/99eu08\/where_do_you_place_the_full_technical_assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\">Full technical assessment in the sales process<\/a><\/li>\n<\/ul>\n<p>Brief:\u00a0Inevitable, you will face the client\u2019s infrastructure and will need to assess the gravity of the situation. But when should you do that?<\/p>\n<ul>\n<li><a href=\"https:\/\/www.reddit.com\/r\/msp\/comments\/995jxk\/what_would_you_charge_for_a_20_minute_24x7_sla\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charging for 20 minutes 24x7 response time SLAs?<\/a><\/li>\n<\/ul>\n<p>Brief:\u00a0At some point, you might face a client with strict requirements about SLAs. What should you price those? Can you formally call autoresponder in under 20 minutes a response?<\/p>\n<ul>\n<li><a href=\"https:\/\/www.reddit.com\/r\/msp\/comments\/978ij3\/is_there_a_slow_season_for_sales_in_our_industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">US MSPs may face a tax deduction<\/a><\/li>\n<\/ul>\n<p>Brief:\u00a0IRS issues proposed regulations on new 20 percent deduction for pass-through businesses. Some attorneys say that MSPs also qualify for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben Peterson from Resolve IT decided 8 years ago to move back to his hometown and start his own MSP Business. During this episode, we cover topics such as\u00a0building trust with break-fix customers to move them to monthly recurring revenue (MRR),<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[877,884],"tags":[],"class_list":["post-24226","post","type-post","status-publish","format-standard","hentry","category-blog-articles","category-msp-business-articles"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/24226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/comments?post=24226"}],"version-history":[{"count":0,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/posts\/24226\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/media?parent=24226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/categories?post=24226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msp360.com\/resources\/wp-json\/wp\/v2\/tags?post=24226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}