About Whitepaper

One of the major barriers in selling managed IT services is often clients’ lack of technical skills because they don’t understand how a service works, they struggle to see the value. Or, they underestimate its complexity and assume they can do it themselves, rather than outsourcing it to you.

To help respond to this type of sales barrier, let’s take a look at strategies that MSPs can adopt to convey the value of one common type of managed service: Backup-as-a-Service, or BaaS.

This guide offers tips on how to talk about BaaS with customers in a way that makes its value clear, but without getting so technical that clients become lost.

Read our new guide to learn:

• How to explain the importance of BaaS
• What backup options to explain
• Common types of objections to overcome
• And more.

Fill out a short form and get your guide to selling Backup as a Service!